En Route

Moving the needle on Circularity in the cycling and sportswear industry, En Route is the resale platform for Pas Normal Studios.

End-to-end project lead on this initiative including project inception, business case and branding led to a first-of-its-kind offering in the luxury sportswear market. Partnering with Archive Resale, the platform allows users to buy and sell items through a highly optimised dedicated website. This initiative shifts the norm and changes customer expectations and assumptions about preowned and materiality. 

The platform is live now.