Bang & Olufsen

A project with the ‘most desirable audio brand in the world’ to facilitate the approach to a Circular Economy initiative. By taking a hero product and providing design recommendations to improve circularity, Band & Olufsen were able to clearly understand limitations of the product with regards to repair and recycle. In tandem with product recommendations, the marketing and value proposition for a new refurbished marketplace were recommended.

This platform has since been launched and is fully operational.